SEO Greenville, SC - Search Engine Optimization Company South Carolina
More visitors to websites have no idea what SEO even is... Well What is SEO anyways? What does SEO stand for? The term "SEO" stands for Search Engine Optimization. Search Engine Optimization is the act of which your products, such as Google Business profiles, websites, and other posts have structured data for relevant topics with relevant content that has measurable results through search engines such as Google. SEO, or Search Engine Optimization, is the path to which a businesses future for marketing and brand reorganization rides on. Search Engine Optimization is the way websites are found according to relevant search results and Google's Index. Having strong SEO is of the utmost importance for a website, in which it drives more traffic to your website on a massive scale. Moreover, you may put a more focus approach on SEO using local methods for local SEO search results.
There are so many people who pay for a website, or even take on the task of building a website which can take weeks sometimes even months, but unfortunately no one will be able to find your website if they do not know it exists due to technical SEO key terms and other technical elements for search engine rankings and search results. So now, even if you have the best sales pitch to offer, no one will ever see it...
If you put all your time in the visual aspect of your website, for website owners, and do not focus on your SEO efforts, then major search engines will not show your websites. Our team of SEO digital marketing services in Greenville, SC, are skilled and ready gurus who are able to design you a website in such a way that it will boost your rankings with Google Search Engines for the most relevant keywords and search engine optimization terms.
Getting eyes on your web pages is the first and foremost way of making sure you are taking that first step to the possibility of securing more traffic to your website which will lead to sales and profits! We know exactly how Google Search Engines, along with other influential search engines, operate and what they are looking for when crawling your web pages. If you are wanting the opportunity to connect with an audience of prospective customers who are ready to buy your products and services, then you need a complete guide to SEO strategies that will boost your rankings to the top of Google.
Why is SEO so expensive?
In short, SEO services are so expensive because they are a highly specialized field that requires expertise, ongoing maintenance, and a significant investment of time and efforts. This, also, is not to mention that some off page SEO is costly due to the price some web owner's charge for directories and blogs on their web pages. However, this benefit to optimize your website can be enormous. This makes the cost of SEO campaigns well worth it in the long run. Hopefully businesses see this opportunity and jump on it because, after all, you want to be in this for the long run, right?
Is paying someone for SEO worth it?
The answer is yes! If you want to drive traffic to your site, gain an online presence, and maximize your profits, then you need to have SEO for your website. Paying for a well balanced SEO strategy can boost this traffic and get all those robots crawling to you! This gains popularity to your web page and increase traffic and customers. By paying for SEO services, you are investing in your future, and your business' future as well. Is paying for someone for SEO worth it? Well, can you do SEO? Do you have the knowledge for SEO? Do you have the time to do SEO? If you answered no to any of these and still do not want to pay someone for SEO services, then check out our Complete Guide to SEO!
How much does it cost to hire someone to do SEO?
The cost of SEO services varies from business to business. This "pricing" revolves around how competitive your "niche" is, or your trade of work. The harder it is to rank you as a business, the more your SEO will cost. This type of work is an on going process, as other businesses are also doing the same thing to stay ahead of the curve. Doing SEO is a monthly paid program that yields traffic and customers. If you do not know how to do SEO, or do not have time for SEO, then paying someone to do this for you is key on the internet.
How can I do SEO strategy on my website?
If you are tech savvy and already know how to do SEO, then we encourage you to do so! We are not trying to sell something to make money just for our benefit. We are here to help people in their journey and get them to a place they feel more stable with their business.
Anyone can do SEO, if they have the know how, and time.... If you have the know how, but not the time, then calling us today will get you started right away! However, if you have time, but do not know how to do SEO, then click this link here for our Complete Guide to SEO and all things Digital Marketing. We would love to teach you how to do SEO and other Digital Marketing services that will increase your knowledge and wealth as a business, and as an individual!
How is SEO different from SEM and PPC?
This is a three (3) part answer, but simple once explained...
What is SEM? SEM is Search Engine Marketing. Search Engine Marketing is the big picture for optimizing your brand on the internet for internet users. SEM wraps up the big picture as a whole. This involves all types of ways that you can use SEO, or Search engine optimization, for the best results for your brand.
Inside SEM, we have SEO, or Search engine optimization, which falls under the second item. SEO is the organic search results by using SEO knowledge to drive organic traffic to your website. This requires link building, writing content, creating content optimization, and creating high quality content optimization. Link building on other sites, in multiple urls, and adding news stories for relevant keywords and relevant results all play the part of this ongoing SEO. SEO is constantly evolving but SEO works!
Last but not least, we have PPC, or pay per click. This is a way to jolt your business to the top of pages on Google. The PPC, or pay per click, is a campaign that is advertising for part of a digital marketing services model where a company pays a fee each and every time a user clicks on the ad. That fee is then referred to as the cost per click (CPC). This price is determined through an ad auction. PPC campaigns allow companies to advertise to enormous user bases on various platforms and typically are found under the "sponsored results" section of Google and other websites.
Google analytics is able categorize all of this and through through this data, Google has a way to get measurable results from website to website.
Dominate Search Engine Results
SEO is the workhorse for your brand, business, and websites! Without SEO, you will never be found, or at least it will not be easy, in this sea of information.... The good thing is that with this SEO structured data, you can dominate search engines organically and be found without paying every single time someone clicks on your website. What if they click on a PPC, but do not buy anything? Well, you still pay money....
By taking advantage of this digital landscape, you are becoming a top competitor for other websites in your search queries, and other pages with similar content. Using SEO correctly can put your website at the top, in front of everyone. This makes you look like you are the number one (#1) for your market and people will be clicking on your website for your services.
This type of
marketing
takes time, yes, but doesn't all things that are good come with time. The struggle to gain something that will change your life and your business will not come free, or easily. But how much better will it feel to know that you gained something that was a struggle and you overcame those obstacles and came out on top! Be the hero in your story... Let us be the guide... Let's embark on this together and make something out of life!
Using SEO with the Big Picture in Mind
Search engine optimization is a process that takes time. This SEO success requires a holistic approach to online tools such as Google, Facebook, and even your own web pages! When we say the phrase, "optimizing for search engines", we are more focusing on the "Big Picture" and what will it take to make every piece of the puzzle fit together for this online real estate to have the most impact!
There are definitely people out there right now, in your area, that would come to your business and use your services, IF they knew you were out there... The thing is, people are using their phones and Google to search for these goods and services more than ever! Even peoples business cards are done electronically by bumping our iPhone together now. The fact of the matter is that technology is changing every day, moving forward, and it is our job to make sure we stay up to date with this technology and move with it.
If you can get your website to the front page of Google, business will boom and sales will rise! Your profits will show that being on the First page of Google is a win win for both you and your customers because now they can find what they are looking for and you are getting found for what you are selling! See, a win win!
Why SEO focuses on Google
Why does SEO efforts focus on Google Search Engines so much verses other search engines? This answer is simple enough for the fact that almost everyone out there uses Google over any other search engines. Google is the dominant search engine, so for that reason most SEO efforts are pointed in Google's direction. In Search engine land, Google is the main focus for majority of SEO strategy. If you want good SEO success, then optimizing your SEO strategy for Google will have your local business found quicker and easier for internet users and organic traffic.
On-Site Optimization, or On Page SEO
On page SEO is the act of optimizing your SEO on the web page directly. This is things like title tags, and keyword relevancy. When doing on-site optimization, Google is crawling your web page to make sure you are relevant to what you are servicing; Apples with apples, peaches with peaches. If your on page SEO is off, then you may not index correctly, or be found for the search results you are wanting to be found for.
Off-site Optimization, or Off Page SEO
Off page SEO is the act of optimizing your SEO off the web page directly. Simple enough, right? The thing is, this is the hardest part, I believe. Now you have to make sure that you are going out and getting backlinks. Backlinks are links from other web pages that point back to your site. You must go out and find these backlinks and then convince that person who owns that web page to give you a link. Now, it gets even deeper, because you have to understand the algorithm of this and find out if the link is Do Follow or No Follow. You have to make sure the content has relevant results. Some of these, and sometimes most, will have to be paid for or cost you in some sort of way whether it be a subscription or a one time fee. This does not take into effect citations and other off-site optimization such as forum posting, blogging, and more.
What is a Backlink?
A backlink is also know as an inbound link or an incoming link. Backlinks are links created when one website links to another website. Think about the web search engines results as a popularity contest. The more people saying you are "cool", the more people will think you are "cool". While none of this is a guarantee to being number one (#1), the algorithms have measurable results for the factors at hand. By optimizing your SEO for these algorithms, you will guarantee, however, a boost in results! Having DoFollow links, and a mix of NoFollow links, you will boost the crawl rate of this robot and gain search engine rankings.
Understanding how search engines work
How do search engines work? What algorithm does Google use to determine search results?
Search Engines work by crawling through billions of pages using their own web crawlers, which are usually, if not entirely AI. These web crawlers are commonly referred to as bots or spiders, hence the name crawler. These robots crawl your site, or filter through your data. A search engine navigates the web by downloading web page after web page and following links on these pages to discover new pages that have been made available. So now by knowing this you can go on your website and maximize images and phrases to attract traffic to your website in many ways.
Google's algorithm is a very complex system that Google uses to decide how pages will rank in the search results. This algorithm is said believed to consider hundreds of factors... Of course they will not give them all out to us as the public. We do know that things like content optimization and relevant topic content play a part of all this, along with the quality of your content that is being optimized for the user experience. Knowing this process, or what works anyways, is a highly valuable commodity and optimizing your website for search engine land is key!
How does SEO work?
SEO, or search engine optimization, is the main factor when optimized content is constantly evolving. SEO efforts make sure that you stay ahead of this digital marketing curve and be on top of Google's organic search results. By doing so, your sites will show up more traffic on a more organic side of things, verses the paid way of doing it with sponsored results. It is small things like this that make big impacts and drive organic traffic from your competitors and other companies to your services.
The difference is the progress you make on your sites and once Google had crawled your site, looking for phrases and other keyword research to make sure what you created is most relevant to the search engine results. The more organic your progress is, the more relevant your search engine results will be.
Of course paid digital marketing services are more quicker, and while it does put you at the top of the first page of Google's Search Engines, Organic search results allow you to stay ahead on a more long-term results. Good SEO practices involve image optimizing, and also videos. Going for a more organic campaign for search engine results will put you above your competitors and other companies, especially with good SEO services in Greenville, SC.
If you looking for good SEO success and you do not have time to do it yourself, or maybe even you are a little unsure how to accomplish this goal with the vast information of this digital landscape, call us today and we can make sure that you are getting found on search engines with a well planned campaign for SEO practices.
Keyword Research
How does keyword research work? What is a keyword? What are keywords good for?
These are some very good questions someone might ask and wonder why they need a keyword or even what a key word is....
A keyword is a word that you, as a business, are trying to rank for on Google and drive traffic to your site. So for example, if you do digital marketing, then your Primary Keyword should be something about digital marketing and something about your location such as, Digital Marketing in Greenville, SC. By using the keyword for what you are doing, "Digital Marketing", and using the location word, "Greenville SC", you are organically optimizing your content for search engine and results that are not paid for. Now you will get more traffic to your service. This is just one form of SEO content to make sure your results are mote organic and showing up on Google will be not as difficult in the long run. Always remember these things take time and you cannot rush SEO or you may be blocked as spam.
SEO vs. PPC
So the big questions are this:
- Why SEO?
- Why PPC?
- Which one has better rankings?
- Which one will make me more prospective customers?
Why do SEO? What can I get in return for doing SEO efforts? So, by doing SEO campaigns and SEO practices, you are gaining ranks on Google and other major search engines. You are practicing keyword research for search engine results, meta tags for your websites, forum posts to help get your name out there, and also using backlinks and citations to further more gain organic search results. This process does take time, usually three (3) months or longer to rank organically. This process is also cheaper than PPC, or pay per click, in the long run because once the SEO campaigns are "complete" you will be ranking on organic search results without paying any money each time someone clicks on your page. Always remember that SEO campaigns are never truly complete because SEO is an ongoing service through backlinking and citations.
Why PPC? What will doing pay per clicks do for me? This answer is short and sweet, and a lot less work over SEO campaigns. PPC is a paid advertisement that is bumped to the top of the page, or somewhere on the page that is trying to gain the attention of the user for that given page, or at the top of the page for any given search queries. This process, of course, costs money each time someone uses it, or clicks the link. This does not involve search rankings to gain or neither does it require any technical SEO efforts. Digital marketing uses these ads with some SEO keywording to show up when people search for that keyword and/or uses these PPC for social media marketing to reach people that may have not been looking for this particular service.
If you are looking for an organic approach that will have your business showing in search results, use local SEO strategies for search engines. PPC may very well get you to the top quick, but it will not keep you there. PPC is a more costly way, but still effective and can drive sales, and drive sales quickly! This digital marketing method is tried and true to gaining more customers quickly, but it will cost you! Some PPC's can be put up in a day and you could see results fast!
A smart way of doing this would be to do your SEO practices for search queries, and use SEO to gain ranks on search engines organically. Be careful not to do too much at once though, due to Google's spam policies and other marketers out there using black hat techniques to drive a website. Black hat techniques are a way for someone to "stuff keywords" in white letters so they cannot be seen, or any other way to spam a website. This is content optimization that is considered to be "cheating" and is frowned upon if Google finds out!
Now, while your SEO is working behind the scenes, if you need customers today... Like right now..... Then start a PPC campaign and get your business out there on the market! This is the fast approach we like to call, "Quick Lanes" and will start driving traffic to your website fast! Soon you will be ranking organically and will have no need for PPC! If you are interested in this approach, or something similar to this same content, call us today and fine out how we can find a fit for you and your business.
Our Balanced Approach
Balance Strategy
We offer a balanced approach for all of this SEO talk with relevancy, content, keywords, and etc. By making sure we do our diligence and come up with a strategy that is not considered spam in Google's eyes, we are getting you on the right path to get your service out there for the public to recognize you and drive your sales!
SEO Web Design
We have a complete SEO web design in Greenville, SC that is full of relevant content and also other marketing strategies that are guaranteed to make sure that you GET connected, and STAY connected to your desired audience. We have the ability, and the technical SEO services and skill sets to take you and your business from wherever you are on the results of Google, straight to the top of the first page, which is something that converts to sales. Making you seen for your services is more than half the battle in this modern day and time, so making sure you are getting the results you need for your service, especially in Greenville, SC, is key for us both!
Work With Us
We are more than welcome to come on board and take care of you. Being a business owner myself, I understand the hardship of life and growing a business... That is why we want to make sure you do not go through this journey alone like we did. We want to guide you through your hard times and enjoy life with you during your good times! But more than that, we want this to be your BEST times! If you need SEO at it's best, make sure you find us here on Google ang get your top quality SEO success with our SEO services in Greenville, SC.
Contact US
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CONTACT US TODAY!
199 Inlet Point Rd
Fair Play SC, 29643