Social Media Ads
Social Media Advertising Greenville SC

Social Media Advertising Strategies

The internet is always changing, we have said that several times, but it is true! We as users of the internet need to continuously change with it. Google has an algorithm that they use to allow a website, or websites, to be found organically in search engines rankings. The problem is getting your content marketing strategy noticed can be a challenge.


While organic search is free and a more likely option for most marketing strategy layouts, the chances of going viral, or "making it big", without putting some cash on the table are slim. If you have a very good SEO strategy, you can be found locally and beat your competitors, getting your website to the top of the first page on google. Although, there is a spot that is above this and it is called the "Sponsored section".


The sponsored section is the area that is above the organic rankings and also it is above the Map pack. It is literally at the top of the page! This is the very first thing people will see when they are looking up for that keyword. This spot is the ad spot and you can only get there by paying money for the ad to be sponsored.


There are two (2) different types of ads that can be run, Google Ads and Social Media Ads. Today in this section, we are going to talk about Social Media Ads and how they can increase your traffic and you can point these ads towards your target audience and land new customers. A recent survey says, almost 75% of Gen Z's and almost half of millennials are making purchasing decisions that are influenced by social media ads. Social media spending is valued over $40 (+) billion!

How to Mange Social Media Advertising Campaigns

If you want to manage successful social media advertising campaigns, consider running your ad campaigns manually. For a good advertising strategy, running your ads manually will be the cheapest way and most straightforward option. Out of the three (3) ways of running ads, this is your best bet.

PROS

The pros to running any ad campaigns manually are allowing you to invest all (100 %) of your budget into testing your results for ads and finding the best way to reach your audience targeting, rather than spending a lot of extra money on ad account management tools.


Plus, by taking charge of a campaign can let you develop an advertising strategy that will improve future campaigns! This gives an edge over AI because humans know humans better than machines do, so you can cater to the consumers.

CONS

The cons to becoming an advertising strategy expert are that it takes time and commitment, which makes you more active in your advertising strategy campaigns, but takes you away from your needs of running a business successfully!


Being a business owner, spending hours trying to master advertising may not be as productive to your busy work schedule. One more thing to add, just because you invest a lot of time and effort into becoming an advertising expert, does not mean your ads will succeed for your target users.

Alternatives

If you are trying to run ad types manually, without immersive experience, it may be the cheaper route now, but your next steps may cost you more in the long run. By not knowing what to do, you could be wasting money and end up being less cost effective.


However, if you do not have the time and/or interest in doing so, CM & CM Marketing LLC is here for you to help. We offer all social media ads on the top performing, most popular platforms, and we would want nothing less than to take you and your unique content to the top! We want to guide you as the hero/heroin to succeed in your journey!

Running Ad Types Using Automated Software (AI)

Social Media Advertising is expected to reach a gross spending of more than $122 billon by the year 2026. This should come to no surprise that people are making AI, and other third party tools, to help businesses manage their campaigns. The only problem is, We do not believe AI is the way to go just yet...

PROS

There are some pros to using AI, in this day and age, with tools like AdEspresso, or Revealbot, that can make optimizing Facebook ad campaign and analyzing all of your results much easier than just using Facebook Ad Manager. Also, companies can utilize other automated tools like Adext. Adext is a program that uses AI to manage the entire campaign and allows you to focus on other areas of your businesses needs.


It is a sea of AI out there with people trying to work less and make more money, but here at CM & CM Marketing LLC, we believe that hard work is still the best way to go! With all of the AI tool options on the market today, you will be able to save time and you will be able to optimize your campaign usage to ensure your money is going towards ads that may turn into profit, but just remember that nothing is a guarantee with AI.

CONS

Always remember that, while AI tool usage is easy and often relatively affordable, it is still a cost and can add up quickly! A little here and a little there will end up cost a lot somewhere....


Ads are a paid search, and ads are not free. Either way you go, you will spend money on ads, but you do not have to waste money on AI just because it is easier. While businesses do profit from AI and you can make profits, and possible will, just remember the risks of spending money with AI. Since you are not in control of your entire campaign promotions, it may end up being more of a challenge to figure out where the ads are not preforming at their best!

Professional Advertisers

This is the third (3) and final option of the ways to run ads, or who will be controlling them. This approach is the process of hiring an outside source to run your ads for your businesses for you. This advertising strategy feels the most expensive, compared to AI and self advertising, but could be the best way to do so if you are looking to profit and promote your services now and start making existing customers instead of an audience. Rather than taking time and effort from your business, or paying automated software that cannot think on it's own, hiring a professional is the most likely way, and best option for reaching the results you want for you and your business.

PROS

First and foremost, professional advertisers have the advantage of knowing what they are doing. As a result to this knowledge, the chances of your paid ads getting you the desired results are much higher than AI, or doing it yourself. Also by hiring a managing service, this means that there is no work for you! Now you can invest your time and effort into other money making areas of your business.


Although you would be paying a fee, along with the ad spend, you are not losing valuable time and energy from your business and the needs of the business. Just think about it like this, if you spend money on ads, and you waste time not knowing what you are doing, are you really saving any money at all? This is more like gambling if you ask us!

CONS

Now there are cons to this strategy, and we will not hide them from you.... Make sure to hire an agency that knows what they are doing so you are not further more wasting money, time, and effort working with these agencies. Your brand's products are valuable, and so is your time and effort. We understand this and we want nothing more than to make sure you are doing what is profitable for your business and your future.


Just make sure that you hire a trustworthy professional to deliver your brands service. There are agencies out there that can lure you in and not know what they are even doing, wasting valuable time and money.

How Do you Build A Campaign for Social Media Advertising Strategy

We make our money by "doing it for you", but we do not want to hold in all this valuable information for ourselves and be greedy! If you believe you can do this yourself we encourage the thought and we want to even tell you how to do it! Always remember that if you think this is too much for you, we are more than welcome to work on your behalf and get things running, but you can also check out our Complete Guide to learning how to run marketing ads and become a Master at the Marketing Ad Game!

Social Media Management Greenville SC

Steps to Running Successful Ads

  • 1. Figure out what to Sell

    If you are a single service operation, this part will be easy. If you are a multi service operation, figure out what service you are trying to promote. Promoting a broad range is not the best effective way of advertising. Try to promote a more tunneled vision for your advertising efforts. Perhaps the most valuable product should be advertised. This does not mean the most expensive service you are selling, but rather the most valuable to your audience. Even though creating a good advertising for an average-selling product, launch a bestselling product that will likely result in a more content marketing strategy that works!

  • 2. Research Your Audience

    Before spending the money to sell to your audience, you need to first understand who your audience is and what they want that you can provide. Knowing what they want related to the functionality of your product is not always a black and white area, and may sometimes be a more under the surface way to see it.


    Try researching your product on the internet and see what consumers are saying about it, whether the feedback is positive or negative. Google Trends and keyword search ads can help you understand what customers think about different products and topics. You can also search for related hashtags (#) on your brands social media platform to find a more organic way for researching your products.

  • 3. Use a Creative Platform

    While social media advertising has its limitations, things like Facebook ads, Instagram Advertising, Linkedin ads, and Snapchat ad types are still great social media platforms to a profitable advertising strategy. Social ads are great for mobile devices, according to market research, and an effective way to reach your target audience. Social media advertising strategy options consist of building out a FAQ section, or possibly interacting with your existing customers and/or potential customers directly or creating a consistent presence.


    This is also a great way to use single image ads or some sort of video content with video ads. Video ads can be used on social media marketing strategy, along with the very popular Youtube. Running marketing ads for users on Youtube can be a very effective launch to reach users for you brand.

  • 4. Creating A Marketing Strategy that works

    Now that you have all this figured out, put these pieces of the puzzle together and into action. Before you launch your social ads on these platforms, make sure to define what your goals are. Without a vision, where are you going? You want to see the outcome at the beginning to understand your direction and what your audiences are wanting.


    Next, make sure you have done your research for what your audiences are asking for, and what your competition is offering them. Understand who your audiences are and what your audiences are wanting. Now make sure to come up with a plan that will out preform your competitors. Form fit your marketing strategy for your customers to want your services and feel like they need what you are offering more than they want it! You must appeal to them and what they are after. You can go as deep as you want with this, using demographics like age, location, occupation, income, and any other details that will help influence how they make a purchasing decision.

  • 5. Figure Out Your Budget

    While social media platforms are free to create, running ads are not! All marketing ads are paid ads, and the goal is to get customers to want to buy what you are selling. The down fall is this, are you spending more than you are ultimately making in return?


    If your going to run marketing ads, make sure you know what you are spending in relation to what you are bringing in. Find which way works best for you and think about all the ways to run ads before you start throwing money at it. A professional could really direct you and save you some money ultimately by getting your product in front of users with social media advertising and a great marketing strategy.

How Facebook Ads Impact Sales Leads

If you are struggling on where to run some advertising strategies, everyone knows about Facebook online. What once started as a small, simple social media platform for college students, is now one of the biggest social media platforms out there and almost everyone in the world uses it daily! Running ads on platforms like, Facebook Ads, are a way to use advertising marketing dollars to create ads that target and allow your business and promotions to be seen by a wider audience. By using these ads to our advantage, our team had the capability to turn the dollars that you are spending into dollars that you make! The ultimate goal of ad running is to make your business more money! Here we see the term, spend money to make money and this is often, if not always, true!


Marketing does not have to be tricky, and running Facebook Ads are no different. Facebook Ads are important because they utilize the tools of the market for social media platforms to get the right customers seeing your posts and will boost promotions that drive sales. It is also a powerful way that our marketing strategy will make sure your Facebooks Ads in Greenville, SC reach the right customer and drive this traffic back to your site. As we create a marketing strategy, targeting marketing ad campaigns and analyzing the data that it provides, we are then able to use a more optimized marketing strategy to further customize future marketing ads that are even more molded for users you are targeting and creating an even larger impact for your brand. These promotions will bring in an customer after customer that will want and need your services and, from this interaction with your site, provide us with more information on how to better reach those types of customers going forward.


This is why it is important to approach advertising strategies for Facebook Ads in an intentional way so that your money is not wasted, but rather invested! This is why, here at CM & CM Marketing LLC, we have perfected our approach through data research and created a method that is tested and show worthy of Google, and generate sales through the Facebook platform.

Everyone Uses Facebook, Your Business Should Too

Everyone, literally everyone, is using Facebook these days. Grandmothers to teens alike, people are using this platform for a variety of purposes. Regardless of why they joined, these people could be the key to boosting your sales. The use of this marketing strategy with Facebook Ads in Greenville, SC and surrounding areas, will give you the opportunity to reach out directly to the public with your brand through your site to the most likely of people that will want your service. If you do not want a marketing strategy that is just some educated guesses about how to target these potential customers in your area, our complete strategy for Facebook Advertising will have you pin pointed for your market and get more precise the longer that we are able to work with you and your brand.


If you ever fell like your advertising strategies dollars are not going to the best place, then it may be that because it is not reaching out to the right demographics. Through analyzing data and using our marketing services to specifically target Facebook Ads in the right place, we are able to make sure that your money is not getting wasted. By utilizing these temporary, promotions with marketing ads, and a campaign that drives potential customers back to your site, will not only create more immediate sales, but this will also build your brand for the long haul. Each and every marketing campaign is a building block for your brand and Facebook Advertising in Greenville, SC. Our advertising strategy is precisely how you can use the social media and the many different platform account options for sales that will generate profits.

How Can CM & CM Marketing Help My Company?

If you want to get noticed and advertise on Google. If you want a social media strategy that will knock people's socks off.... Well so do we!!!! We know just what needs to be done to make this a reality for you and your brand. We will help you to unlock the potentials of your brand, and inject it int all the right social platform account options for the right channel. Together, we will reach your customers at the most opportune place and time, whether that means through a Facebook feed and/or an Instagram account, or even through other ways of Google with a perfectly executed marketing strategy. Let us guide you through this journey for your brand and use Market Advertising to get you there!

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199 Inlet Point Rd

Fair Play SC, 29643

864-312-7270
cmandcmmarketingdigital@gmail.com
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